Service: local SEO
Most patients do not scroll far. They search, see a map with three names and a few sites below it, and choose from what is in front of them. Local SEO is the patient work of becoming one of those names for the searches that matter to your practice, in the suburbs you actually serve.
What you get
The map listing is the highest-traffic page you own and most practices leave it half-finished. Categories, services, photos, posts, questions and review responses, maintained as carefully as your website.
Google ranks pages that genuinely help searchers. We build out your treatments and services with the questions patients actually ask, written warmly and inside the advertising rules.
Consistent details across the directories that matter, genuine local signals like the referrers and communities you already work with, and pages for the areas you truly serve. Nothing manufactured.
Patients choosing you on Google are influenced by reviews, and practices are allowed to invite feedback: what they cannot do is use testimonials in their own advertising or incentivise reviews. We set up a review approach that stays inside both AHPRA's rules and Google's.
Speed, indexing, structured data and sitemap hygiene, fixed once and monitored, not sold back to you every month as a fresh emergency.
You hear about calls, direction requests, bookings and enquiries, alongside the honest rankings picture. If nothing moved that month, the report says so and says why.
The process
SEO is not a bag of tricks. For a local practice it is a modest number of things done thoroughly and kept alive, which is exactly why most retainers disappoint: the work is easy to fake and boring to do well.
First
Where you rank now, what nearby practices out-rank you on, and which searches actually carry booking intent for your services. This is the core of the free growth plan.
Then
The profile, the site structure, the pages that should exist and do not. The first months are construction, and we say so upfront rather than promising week-three miracles.
Next
A steady rhythm of pages and guides that patients thank you for at reception. Search engines follow the same trail patients do: usefulness.
Ongoing
Reviews answered, profile fresh, content kept current, and a monthly note in plain English about what changed and what it cost. Boring on purpose.
No surprises
SEO has earned its reputation for smoke. Here is where we draw lines.
Meaningful movement usually shows over three to six months, faster in thin markets and slower in dense city suburbs. We will show you progress markers along the way, but we will not invent a deadline Google never agreed to.
A page for every suburb within twenty kilometres is spam in Google's eyes and reads as desperation in a patient's. We build pages for places you genuinely serve and let the work be real. It also happens to be what survives algorithm updates.
Google sells one thing on its results page: ads. Everything organic is earned and contested. What we can guarantee is the work itself, documented monthly, and an exit anytime if it is not paying its way.
What it costs
Ongoing local SEO for a single-location practice typically runs $1,200 to $2,500 a month with us depending on how contested your market is, on a rolling agreement you can leave with a month's notice. Multi-location practices are quoted per location with shared efficiencies passed on.
If your market is quiet enough that a one-off foundations project would do, the growth plan will say so: some practices need three months of work, not thirty-six.
Fair questions
Ask your previous provider for the list of pages they created and changes they shipped. If the list is short or vague, you did not buy SEO, you bought a report subscription. Our monthly note lists the actual work, which keeps us honest and lets you judge cause and effect.
No. There is a build phase where content volume matters, then a maintenance rhythm where freshness and review care matter more. The retainer steps down when the heavy construction is done, and we tell you when that point arrives.
Honestly: mostly no. The map pack is tied to physical presence. What we can do is win the broader organic results for nearby-suburb searches with genuinely useful pages, and be straight with you about which suburbs are realistic.
It is changing how answers are assembled, and the practices that win remain the ones with genuinely useful, trustworthy content and consistent local signals. That is the same work, which is convenient, because it means nothing we build for you is a bet on one interface.
Related guides
The free growth plan is a genuine piece of work: we look at your website, your local visibility and what nearby practices are doing, then send you a short written plan. Yours to keep, whoever you hire.