Service: practice websites
Before anyone calls, they visit. They check whether you treat their problem, whether you feel trustworthy, what the rooms look like and whether they can book without a phone call. Your website either answers those questions quickly and warmly, or it sends people back to the search results.
What you get
Not a healthcare template with your logo swapped in. We design from your actual rooms, your team and how you talk to patients, so the site feels familiar the day someone walks in.
Every page is drafted for you and checked against AHPRA's advertising guidance before you review it for clinical accuracy. No testimonials where they cannot be, no claims a regulator would raise an eyebrow at.
HotDoc, HealthEngine, Cliniko, Halaxy, Nookal or a plain enquiry form: the site is built around whatever your front desk runs, with booking reachable from every page.
Static pages, quick on an average phone on clinic wifi, readable by screen readers, hosted simply. Boring technology is a feature: it is what still works in five years.
We help arrange a half-day photographer visit and art-direct it, because real rooms and real people outperform stock in every test that matters: patient trust.
Domain, hosting, analytics, content. Registered in your name, documented in a handover file, portable to any future provider without asking us for permission.
The process
A website project fails in the gaps between people. Ours has no gaps because it has no handovers: the person you scope with is the person who designs, writes and ships.
First
A working session on your patients, your profitable services and what the front desk hears every day. The site map falls out of that conversation, not a template.
Then
We draft the copy first and agree it with you, because the words carry the compliance load and the persuasion. Design then serves the message instead of decorating around a gap.
Next
The site is built and tested on real phones, redirects are mapped from every old page so your existing Google standing carries over, and launch is an unremarkable afternoon, which is exactly how launches should feel.
Ongoing
You get a plain-English handover document and a choice: a small monthly care arrangement, or full independence with everything documented. Both are fine with us.
No surprises
A few things we would rather say now than have you discover later.
A better website converts more of the attention you already get and stops losing the referrals you already earn. If nobody is finding you, that is a visibility problem, which is what local SEO and ads are for. We will tell you which problem you actually have.
A brand-new solo practice watching every dollar can start on a clean template and rebuild when the practice has proven itself. If that is you, the free growth plan will say so and cost you nothing.
Builds run late when clinicians have to write copy at ten at night. We remove that by drafting everything, but your review time is still real: plan for a couple of focused hours per round.
What it costs
Most Sound Practice builds land between $7,000 and $15,000 depending on page count, writing load and photography, quoted fixed after the free growth plan so there is a written scope before there is an invoice. Ongoing care, if you want it, starts around $120 a month.
For the wider market context, including the tiers above and below us, we keep an honest guide to practice website costs in Australia that we would suggest reading before you take any quote, including ours.
Fair questions
Six to ten weeks door to door for most practices, and the honest driver is review turnaround on copy and design rounds. We will give you a dated schedule in the proposal and flag the two points where your time is needed.
We can, though we will usually recommend a static rebuild instead and explain why in the plan: less maintenance, faster pages and fewer security worries. If WordPress genuinely suits your team's editing habits, we will say that too.
We draft, you verify. Nothing about treatments or outcomes goes live without the treating practitioner's sign-off, and we keep a record of that review, which is also good practice under the advertising rules.
Handled properly, they carry over: every old page gets a redirect to its successor and the important content is preserved or improved. Rebuilds go wrong when pages are deleted without redirects, which is the first thing we map.
Related guides
The free growth plan is a genuine piece of work: we look at your website, your local visibility and what nearby practices are doing, then send you a short written plan. Yours to keep, whoever you hire.