Concept practices
Four practices we made up, built properly.
We designed these concept sites so you can see the thinking without anyone's patient data or reputation on the line. The practices, people, fees and addresses are fictional. The decisions are real ones: how each practice books, what it says about cost, and what it leaves out because the advertising rules say so.
Every concept is a full, clickable site with its own look. Each write-up explains why it is built the way it is.
A calm family dental site that helps people book the right appointment first time, without a single review or outcome claim.
Read the write-up
A physio site that helps people pick the right first appointment and describes care without promising recovery.
Read the write-up
A psychology site that makes the first step feel small, without a patient story or a promise in sight.
Read the write-up
A skin clinic site that sells the consultation and the check, and leaves out every claim it should not make.
Read the write-upWant your practice to work like this?
The free growth plan is a genuine piece of work: we look at your website, your local visibility and what nearby practices are doing, then send you a short written plan. Yours to keep, whoever you hire.